Sweeter than you think.

People in Asia think kiwifruits are too sour, they are actually sweet when ripe. To prove that you can't judge a book by it's cover and change the perception, we hired a trio of gangsters that are Sweeter than you think.

Client: Zespri Kiwifruit
Integrated campaign


"I have spent a lifetime getting all those frighten looks,
No one around the corner ever really had a clue,
That I am sweeter, you have to reconsider.
Kiwis are a bit like me, you can't tell much by what you see!"