Campaign / 2016
An online global platform for Asia’s undiscovered music talent.
In a music world ruled by commercialism, how did we get the world to sit up and take notice of emerging music talent from the streets of Asia?
Well, with a little help from the region’s acclaimed music acts and visual artists – topped off with the magic of collaboration.
The result was six epic jam sessions, each culminating with a new original song, music video collaboration, and a live performance alongside CHVRCHES before tens of thousands of music fans.
RUN, BABY RUN
a collaboration by MIRRR (TH) x Somkiat (TH) x Eyedropper Fill (TH)
HOME TO YOU
a collaboration by Rozella (MY) x Darren Ashley (MY) x FLEX (MY)
a collaboration by MONKEY BUSINESS (TH) x POLYCAT (TH) x DUDESWEET (TH)
a collaboration by Donamarie (MY) x Tonick (HK) x Kenji Chai (MY)