Mobile app / Art direction / UX / Design / 2013
The task was to develop a digital activation to amplify the campaign idea of "A richer life": a richer life if not about how much you have, but what you experience.
The idea: Inspired by the vintage luggage labels used in the 1990s, we created new digital labeles that allows you to bring and share your memories and experiences wherever you go.
Your travel experiences are like badges of honour that you can share with the world, and take with you. Upload your trip photos and Tiger Air will generate a digital luggage label that you can physically print out or get at the airport counter. By scanning the QR code on your label, anyone can experience for themselves the amazing things you’ve seen and the richer life you’ve lived.
The interface features 3 layers of information on one page, allowing people to access informations about places they want to visit easily.