A deal to love.
11.11 (11th November) is the biggest one-day sale in Southeast Asia. For most of the region’s retailers, that means kilometers of banners, promotional messages, price tag battles... Lazada took a different direction. We developed a campaign of short form social content highlighting the love people have for their favourite products, and suggesting that Lazada’s near-endless list of deals meant there was something for everybody. The campaign shows the love of customers with Lazada's most popular products.
It ran regionally in six markets (Singapore, Vietnam, Indonesia, Thailand, Philippines, Malaysia).