Art direction / UX / 2012 / Illustration by Andrey Gordeev
Water is a precious resource that not all children have access to. Many of them waste water unknowingly by leaving the tap on while brushing their teeth.
Teach children the correct quantity of water to use when brushing teeth in a fun manner, with illustrated characters that they will remember.
Puncture cups with small holes to teach children not to use too much water when they brush their teeth. Over-filling their cup and wasting water makes the cartoon character painted on the cup cry.