The QR Ang Bao.
Every Chinese New Year, people queue at ATMs for new notes to pack in the traditional Ang Bao. As an innovation leader in the banking industry, DBS wanted to renew traditions and create a digital, cashless, hassle-free Ang Bao. We designed a new QR code Ang Bao with a simple, yet contagious greeting: "HUAT AHHHHHHHH!".
The campaigned launched with an online video and social content.