The QR Ang Bao.
Every Chinese New Year, people queue at ATMs for new notes to pack in the traditional Ang Bao. As an innovation leader in the banking industry, DBS wanted to renew traditions with a digital, cashless, hassle-free QR Ang Bao. We launched this new product online using a traditional yet contagious greeting "HUAT AHHHHHH!".
The campaigned launched with an online video and social content.