A celebration of killed ideas
2012 - 2015
Campaign idea / 2014
Launch the new Pond's Pure White in Indonesia, a deep cleansing facial foam for Women and promote the new formula removing the effects of pollutants on skin.
Stand out and Shine. In polluted cities like Jakarta and Bandung, we used clean tagging to illustrate the effectiveness of Pond's Pure White.
Street art installations featuring celebrity portraits will appear in parts of the city with high foot traffic for greater exposure. Clean tagging artists will make the clean graffiti expand everyday until it completely covers the walls in white.
We then encourage people to participate by downloading and printing out their own stencils from our Facebook platform. They can now start tagging everywhere in the city to Stand out & Shine, but also bring back the white in the city.
EVERY DAY, CLEAN GRAFFITI ARTISTS WILL EXPAND THE ARTWORK
PEOPLE CAN NOW COVER THE CITY WITH THEIR OWN CLEAN GRAFFITIS
FINAL RESULT (video by Arcade)
Campaign idea / 2012
Hook art, a new form of "clean" street art. In a city like Singapore where street art is almost forbidden, we use 3M command as our tool, it sticks our art strongly but at the same time leaving no traces. Accessorise the streets with creative use of 3M command hooks, from a string installation on a building to DIY music instruments.
Kick start the massive art display with local street artists exhibiting their creativity using 3M Command hooks. Their works will be broadcasted via different social channels.
Everybody can be a Hook artist. Taking advantage of the Facebook platform, we empower people to exercise creativity beyond their homes and submit their creations.
EXAMPLES OF HOOK ART