dead_logodead_logo

A celebration of killed ideas

2012 - 2015

 

p_logop_logo

Campaign idea / 2014

 

BRIEF

Launch the new Pond's Pure White in Indonesia, a deep cleansing facial foam for Women and promote the new formula removing the effects of pollutants on skin.


IDEA

Stand out and Shine. In polluted cities like Jakarta and Bandung, we used clean tagging to illustrate the effectiveness of Pond's Pure White.

EXECUTION

Street art installations featuring celebrity portraits will appear in parts of the city with high foot traffic for greater exposure. Clean tagging artists will make the clean graffiti expand everyday until it completely covers the walls in white.

We then encourage people to participate by downloading and printing out their own stencils from our Facebook platform. They can now start tagging everywhere in the city to Stand out & Shine, but also bring back the white in the city.

p_01p_01

EVERY DAY, CLEAN GRAFFITI ARTISTS WILL EXPAND THE ARTWORK

p_02p_02

PEOPLE CAN NOW COVER THE CITY WITH THEIR OWN CLEAN GRAFFITIS

p_03p_03

FINAL RESULT (video by Arcade)

3mcommand_logo3mcommand_logo

Campaign idea / 2012

 

BRIEF

3M command are adhesive hooks, damage-free hanging solutions. How to encourage a younger target to be creative at home in their passion for DIY and remind them that they can remove "cleanly" their 3M command hooks from time to time?

IDEA

Hook art, a new form of "clean" street art. In a city like Singapore where street art is almost forbidden, we use 3M command as our tool, it sticks our art strongly but at the same time leaving no traces. Accessorise the streets with creative use of 3M command hooks, from a string installation on a building to DIY music instruments.

EXECUTION

Kick start the massive art display with local street artists exhibiting their creativity using 3M Command hooks. Their works will be broadcasted via different social channels.

Everybody can be a Hook artist. Taking advantage of the Facebook platform, we empower people to exercise creativity beyond their homes and submit their creations.

 

 

3mcommand_003mcommand_00

EXAMPLES OF HOOK ART

3mcommand_013mcommand_01
3mcommand_023mcommand_02
coming_sooncoming_soon