The DBS Multiplier Account.

Millennials want to multiply their money but have an attention span for banking ads that's close to... zero. We collaborated with the cutest, most popular, and one of the fastest reproducers on earth to illustrate our product benefits. Our bunnies multiplied everywhere around Singapore bringing us 25,000 account sign ups in 3 months (that's 27% new DBS customers).

Client: DBS Bank
Integrated campaign