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Campaign / Integrated / 2018

 

Problem
How to get millennials attention for the launch of the new DBS Multiplier account?
(a savings account with one of the best interest rates for young working Singaporeans). 

Idea
Through a series of quirky ads, we used the ones who have been
multiplying since 800 000 B.C: Bunnies.

Results
25,000 Account sign ups
27% new DBS customers

 

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CASE STUDY

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