Legendary colours.

Bluebretzel is a french tee-shirt brand using legendary colors (Mona Lisa's eyes, the earth seen from Apollo 17, hyams beach sand...). Using popular fables and fairy tales references (Grimm, Andersen, Perrault...) we created fantastic environments around the product. People could read more about each story it in an online interactive experience.

Client: Blue Bretzel
Integrated campaign