Art direction / Interaction design / Design / 2012

Bluebretzel is a french tee-shirt brand using legendary colors (Mona Lisa's eyes, the earth seen from Apollo 17, hyams beach sand...). They say the vision of the world changed on the 7th of December 1972 when we first saw the planet Earth entirely lit. With the photo, taken from Apollo 17 at an altitude of 28.000 miles, the expression "blue planet" gained its full meaning. 

The idea here was to use legends and fairy tales (Grimm, Andersen, Perrault...) to create a fantastic environment around the product. The homepage, featuring the men and women collections, are interactive and allows the user to explore each legend and tales hidden in the scene.