Campaign / Art direction / Design / 2013
3M Step-Up challenge (vertical marathon) encourages the community to keep fit and climb up the stairs for a good cause. The more steps you climb, the more 3M will donate to needy students.
The idea: We created a digital version of the Step-Up challenge to amplify the 3M vertical race. Choose your building and start scrolling up with your mouse to climb up the stairs. As you scroll up, an interactive video will concurrently play. Users are taken through an POV video featuring a parkour athlete climbing up the buildings in unexpected ways.
MAP GRID VIEW
RACE LOADING & STATISTICS